Riah is a prominent figure in personal injury law, serving as the CEO and founder of Greathouse Trial Law, LLC in Atlanta, Georgia. Riah’s work as personal injury law, as well as his former role as a Assistant District Attorney in Fulton County, GA, goes to show that he has been a people’s champion since his law career began. Riah has successfully recovered over $1 million for his clients. He’s used his career as an opportunity to advocate for the individuals in his community, protecting them from further exploitation. Greathouse Trial Law was established in 2015 and quickly gained recognition, earning the title of the fastest-growing law firm in the U.S. within just five years, as acknowledged by the Law Firm 500 Award committee.
Riah, your style exudes confidence and charisma. How do you use fashion to express your personality and professional brand as an attorney? When people come to me or when they are looking for an attorney, they want winners. People expect their attorney to look a certain way, to be somewhat fashionable, and to have nice items, among other things. They want to work with someone who is successful, someone who has a track record of winning. With that being said, I believe that your style and your accessories are the perfect way to showcase that winning personality, and that goes hand in hand with one’s attitude and charisma.
Your physical appearance is undoubtedly part of your brand. How do you ensure that your fashion choices align with your values and the message you want to convey to clients and peers? The basis of it all starts with the fundamental question: ‘What do I stand for?’ It then progresses to ‘What do I think of when I think of my firm?’ I envision it as something that is high-end, luxurious, and represents top-notch quality. This is how I feel about my fashion as well; it’s all synonymous with who I am.
As the CEO and owner of Greathouse Trial Law, how do you balance maintaining a polished professional image with injecting your own sense of style into your brand’s identity? I do not feel the need to balance it because I know that I am professional regardless of any situation. I don’t need to change anything from my personal life to my professional life because my style and everything about me are already extremely professional. I am this way around the clock—what you see is what you get, and that just happens to be professionalism.
In the competitive world of law, how do you believe your fashion choices set you apart from other attorneys and contribute to your success? Like Deion Sanders says, ‘If you look good, you feel good; if you feel good, you play good; if you play good, they pay good.’ That is truly what I feel when I look and feel my best. I know I’m at the top of my game, and I’m confident I will be very successful, and that’s what my clients want.
Fashion and branding often go hand in hand. How do you leverage your personal style to strengthen your firm’s brand and reputation? The key is to identify what works for you and what you are comfortable or not comfortable in because when it’s said and done, clients want someone who is authentic and true to themselves. I believe that once you identify what you stand for, it’s a lot easier to portray that to your clients and the outside world.
You’ve been labeled a trendsetter in the legal industry. Can you share any fashion tips or advice for aspiring attorneys looking to make a statement with their appearance? I’ve always liked nice things and luxury; it all goes hand in hand with where I am now. With that being said, I wouldn’t say that it’s something I’ve had to find, but rather something that has cultivated over time. This is advice I would give to someone trying to create their brand: Take it piece by piece. Start with suits, then ensure your sync game is nice, perfectly tailored, and so forth. Next, move on to accessories like certain types of shoes and items such as nice watches. Just take it step by step, exploring what’s out there and finding what suits your style.
Finally, as someone who graces both courtrooms and magazine covers, how do you navigate the balance between professional attire and fashion-forward looks in your everyday life?
I am a bit conservative to begin with. Hence, my casual attire is still suitable for the workplace. On a date night, you’ll find me in a nice pair of slacks with a blazer and designer Italian leather shoes. It’s not something I have to balance; rather, it’s a universal style that fits all the avenues and places where I belong.
Talent: Riah Greathouse @riah_greathouse.esq
Production/PR: Burgerrock Media @burgerrockmedia
Irma Penunuri @burgerrock
Photographer: Daniel Martinez @dmstudi0
Production assistant: Baldo Mendoza @itsbaldooo
Jose Vielman @josevielman
Interview: Karla Gonzalez @karlitaa21