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A POWERFUL WOMAN IN MEDIA: NINO REYES

This year Elléments have placed a huge focus on Women who are killing it in the fashion and entertainment industry; these women are multi-faceted, hardworking, determined and really knows their craft. In this feature, we have someone whom I’m sure you’ll love and after reading this feature, you’ll tip your hat to her. She is the amazing and talented Nino Reyes.

Nino Reyes is a skilled journalist, digital marketer, and a powerful woman in the media. She is an Afro-Latina journalist who grew up in the Bronx, New York. Her hard work and commitment have allowed her to pave a way in the entertainment, music, and ad-tech industries.

Currently Nino is a leading media planner for Mediacom – partnering with some of the biggest brands in the business like People Magazine, The Oscars, Hulu, TikTok, Youtube, and many more. She has also joined the Music Xclusives team as a correspondent and has greater access to the music industry. Nino owns her media brand Rey Ver Media – an agency that provides marketing, branding, and public relations services to clients in the entertainment, music, and food industry.

Nino Reyes was raised in New York City but her culture and background is of Dominican roots. Her success proves that Latina women are capable of leading in the media world. With tech and media constantly evolving, Nino Reyes has proven that her hard work, drive, and discipline can take you to the moon. She has proven her credibility in the media industry by publishing her projects and articles amongst the top brands in the industry.

Her expertise and professionalism have earned her significant success in her career. Nino has held interviews and has worked amongst artists and socialites like Pop Smoke, Casanova 2x, Chimbala, Melli, and Radio Big Mack. It’s every digital space professionals’ dream to work with some of the world’s largest ad-tech and media companies, and Nino has a taste of it all. She works with the reputable MediaCom, which has given her experience of how things are done at the top level.

As a journalist, Nino has had her projects and articles published on several large national platforms like Bleu Magazine, 99Jamz, StationHead, amongst many others. Including the fact that Nino has been able to speak amongst the most powerful women in media at the Black Women In Media Conference.

She believes in Thich Nhat Hanh’s words that “There is the mud, and there is the Lotus that grows out of the mud. We need the mud in order to make the Lotus.” Ideally, Nino compares herself to the Lotus, who has grown out of the mud into a beautiful flower. To her, it’s the challenges that molded her.

Her advice to everyone is that you should never give up on your dreams no matter how tough it gets. She believes that life will push you into your destiny and into the path that best fits you. For her, it’s sometimes better to allow yourself to be guided by your dreams and to always believe in yourself.

A highly motivated individual, Nino foresees becoming one of the most powerful female media moguls in history.