Introducing House of Nitka: The Newest Fashion Label Turning Heads

Founded at the tail-end of 2024 by designer Nitsa Schultz de Pontes, House of Nitka is the latest fashion label turning heads with its unapologetically feminine, fiercely confident aesthetic. This women-owned brand blends Italian fabrics, intricate Dubai craftsmanship, and high-end embellishments to deliver a collection that stands apart from the mass market.

Each piece is a work of art. The garments are hand-stitched in Dubai using premium Italian textiles, and adorned with luxe details such as Swarovski crystals and expensive feathers. The result? Dresses that radiate glamour, sensuality, and power — made for women who want to be seen, remembered, and celebrated.

Says Nitsa: “The goal with House of Nitka is to empower women to put their best foot forward; to feel sensual, sexy and above all — confident.”

With a fashion background honed in London, Nitsa brings a sharp design sensibility and a passion for striking silhouettes. She’s involved in every facet of production, from the fabrics to the stitching, photoshoots, models and even the marketing collateral. “I know what I want and I find it immensely satisfying to see an idea through from a simple concept to a finished product.”

The brand launched with a glossy dinner at Amelia Lounge in Downtown Dubai, featuring notable influencers wearing House of Nitka dresses. Later this year, Nitsa will be exhibiting at Fashion Factor in Dubai on 15 June, with various statement pieces on the runway. Think elegant jumpsuits, eye-catching two-piece sets and classic black gowns.

Shipping globally and gaining traction worldwide, this is a brand built for powerful women who aren’t afraid to turn heads.