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Ellements Exclusive with ALEX ZAMORA

You’ve lived multiple lives—from corporate tech to TV to modeling. When you look back, what’s one moment you now see as a turning point in owning your story publicly?

There was a very real shift after I left the corporate world where everything had a framework, a title, a salary and stepped into a space that was more undefined. I remember posting a photo that felt totally unlike the “old” me: confident, sensual, styled to the nines. It wasn’t about shock it was about liberation. The reaction was intense—some praise, some sideeyes, some people projecting their discomfort onto me. But instead of letting that shake me, it actually solidified something: if I was going to walk into this next chapter, I had to do it fully, unapologetically. That moment reminded me that owning your story doesn’t require everyone’s approval it requires your own alignment.

In an era where attention is currency, how do you personally measure success today?

I used to think success was external, it was the number on a check, a follower count, a title on LinkedIn. But now, success feels quieter. It’s peace of mind. It’s being able to walk into a room, or onto a red carpet, and not shape-shift to meet someone else’s expectation. I measure success by how much I’m in tune with my own voice how much I can say no to what doesn’t feel right, and yes to what aligns with my values. And beyond that, it’s about impact. When someone messages me saying, “Hey, you made me feel seen,” or “You helped me be braver,” that hits way deeper than any metric ever could.

You’re constantly evolving, but what’s one core value or truth that hasn’t changed no matter how your career has grown?

Independence. It’s the through-line in everything I’ve ever done from being a kid who needed to prove I could do it on my own, to a woman now building a brand from the ground up. I’ve always had this inner compass that doesn’t tolerate being boxed in. I don’t like being told how I should exist or what version of me is most palatable. Whether I’m on a set, at a fitting, or creating my own content, I make sure the decisions reflect me not some version someone else curated. That level of autonomy is sacred to me. And even as I collaborate more, grow more, and evolve, that commitment to self-direction doesn’t change.

How has your relationship to visibility changed—now that you’re both recognized and still building?

Visibility used to feel like pressure. Like I needed to show up perfectly polished or have something to prove. But over time, it’s shifted. Now it feels like a privilege, but also a responsibility. I don’t just want to be seen. I want to be understood. And I want to make sure what I’m putting out is intentional, that it creates space for nuance, softness, contradictions. It’s funny, the more visible I’ve become, the more I value privacy. I’ve learned that I can share authentically without overexposing myself. There’s power in deciding what you keep sacred.

Let’s talk about boundaries. You’re open online, but clearly intentional. How do you know when to share versus when to hold back?

That’s been a learning process. In the beginning, I felt like I had to share everything to stay “relevant.” But now I ask myself, “Is this rooted in connection or in seeking validation?” If I’m posting something just to fill space or be seen, I pause. I’ve learned that not every powerful moment has to be public. I can still honor it without documenting it. And honestly, my real life, my relationships, my healing, my growth, is so much richer when some of it stays offline. I’ve built this platform to reflect my truth, not to drain it.

You just wrapped Paris Fashion Week—a major moment for anyone in fashion. What stood out most about being in that space?

It was surreal. Paris is such a charged, legendary place especially during Fashion Week. It’s fast-paced, elevated, sometimes intimidating, and totally magnetic. Being there reminded me why I started putting myself out there in the first place. I was surrounded by people who live and breathe fashion at its highest level, but instead of shrinking, I felt like I belonged. What stood out was how much space there actually is when you walk in knowing who you are. I brought all the layers with me, my culture, my past, my perspective and it felt powerful to be seen as more than just a plus-one or a face in glam. I showed up as a woman with a point of view.

You’ve broken molds across industries. What’s one stereotype you’ve actively worked to dismantle in your career?

The one that says beauty and intellect are mutually exclusive. That if you look a certain way, people assume that’s all you bring to the table. I used to work in tech, I’ve sat in boardrooms, led teams, built systems and yet some people still want to reduce me to an aesthetic. That’s why I speak openly about my background, my strategy, and the way I run my brand like a business. I want to show that you can be sensual, stylish, and still operate with vision. There’s so much power in showing that women can lead with softness, sharpness, and style, all at once.

What’s something in your daily routine—no matter how small—that anchors you back into yourself? your story publicly?

Voice notes to myself. Every morning, I try to record a quick message about where I’m at, what I’m processing, what I’m grateful for, what I’m working through. It sounds simple, but it’s been a game-changer. In an industry that moves fast, it’s easy to become reactive. Those little notes ground me. They remind me that I’m a person before I’m a profile. Sometimes I’ll listen back weeks later and hear how much I’ve grown, or even how I repeated the same lesson. It’s like leaving a trail for your future self and it makes everything feel a little more intentional.

How do you want people to feel after watching your content or seeing you at an event?

I want people to feel braver. Like it’s okay to be fully themselves loud, soft, complicated, sexy, smart, spiritual, whatever it is. I’ve had people come up to me and say, “I didn’t think I could wear that,” or “I never thought I’d see someone who talks like me in this space.” That matters to me. Representation isn’t just about checking a box—it’s about expanding what’s possible. If someone walks away feeling a little less alone, a little more seen, then I’m doing this for the right reasons.

What’s a personal reminder or mantra you come back to when everything feels loud or overwhelming?

“You’re allowed to pause, but don’t shrink.” That one has really anchored me. It’s so tempting to retreat when things get heavy to overthink, to go quiet, to start editing yourself in real life the way we edit our feeds. But I’ve realized that retreating isn’t the same as recharging. You can step back without erasing yourself. I’ve built a brand on truth, presence, and alignment. And that doesn’t mean always being “on” it means showing up when it counts and not abandoning yourself when it gets loud. I’m learning to protect my energy without hiding my power. That’s the balance I try to walk every day.

MUSE: Alexandra Zamora @iamalexzamora

PRODUCTION/PR: Burgerrock Media @burgerrockmedia, Irma Penunuri @burgerrock

PHOTOGRAPHER: @media_honeyy 

MAKE-UP ARTIST: Breeana O’dell @odellbeautyy

HAIR STYLIST: Darcy Aguayo @darcyaguayo

PRODUCTION ASSISTANT: Danika Backe @danika.ashleyy, Karla Gonzalez @karlitaa21 

OUTFIT: @viviennewestwood